Bachelor of Arts Degree
We launched the public relations major in 2017 to meet the demand for strategic communicators who can cut through the media clutter. Our public relations degree equips you to craft powerful messages for targeted audiences, using the full range of print, broadcast, and digital tools. You’ll develop classic storytelling techniques and multimedia know-how as a public relations major, creating a body of work that showcases your talent. The public relations degree builds on Oakland University’s partnerships in Southeast Michigan’s business and media sectors, providing you with real-world experience and professional connections that can give you a head start on a public relations career.
We launched the public relations major in 2017 to meet the demand for strategic communicators who can cut through the media clutter. Our public relations degree equips you to craft powerful messages for targeted audiences, using the full range of print, broadcast, and digital tools. You’ll develop classic storytelling techniques and multimedia know-how as a public relations major, creating a body of work that showcases your talent. The public relations degree builds on Oakland University’s partnerships in Southeast Michigan’s business and media sectors, providing you with real-world experience and professional connections that can give you a head start on a public relations career.
The full name of our public relations major is “public relations and strategic communication,” and here’s why: The program goes beyond technical skill and cultivates a big-picture perspective. Our public relations degree enables you to weave individual messages into broad narratives that resonate with audiences, influence opinion, and get results. This outcome-oriented approach has tremendous value in the public relations job market.
The range of public relations career niches is diversifying rapidly, along with the proliferation of digital and social media. Our public relations degree provides you with well-rounded skills that have value in every corner of the industry. You’ll have public relations career opportunities in areas such as:
The public relations degree at Oakland University integrates communications theory with applied professional practice. You’ll take core courses in writing, research, and media ethics, with electives in communications, journalism, and theory.
Electives cover a wide range of subjects, enabling you to tailor the public relations major to fit your academic and career interests. You can choose electives in topics such as:
The public relations degree concludes with a professional internship.